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botanical name:
Lychnis coronaria 'Gardeners' World'
Lychnis coronaria 'Gardeners' World' © Deeproot Plant Base
common name:  Dusty miller, Rose campion, Coquelourde
synonyms:  Lychnis coronaria 'Blych'
family:  Caryophyllaceae
characteristics: annual/biennial
height: 0.75m
width: 0.45m
growth rate: medium
growth habit: erect
leaf colour: silver
flower colour: red
stem/bark: silver
main season: Summer
aspect: full sun
conditions: dry soil, moist soil, sandy soil
preferred soil pH: any
minimum temp: -35°C
USDA zone: 4 to 9
Upright biennial or short-lived perennial. Long silver-grey basal leaves and smaller stem leaves. Leaves and stems are slightly hairy. Long stalks carry double, deep magenta-red flowers from mid to late summer.
Does not produce seed.

Best in fairly dry, poorish, well drained soil in full sun. Dead-head to prolong flowering.

By division or cuttings.

Commercial propagation is protected by PLant Breeders' Rights

Borders, cottage gardens

other notes:
Found in the garden of Christine Stott, Buckinghamshire, England and introduced by Blooms of Bressingham
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