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botanical name:
Callicarpa bodinieri var. giraldii 'Profusion'
Callicarpa bodinieri var. giraldii 'Profusion' © Deeproot Plant Base
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common name:  Beauty Berry
family:  Lamiaceae
characteristics: shrub
height: 3.00m
width: 2.50m
growth rate: medium
growth habit: bushy
leaf colour: green
flower colour: pink
fruit colour: violet
stem/bark: brown
main season: Autumn
aspect: full sun, part shade
conditions: moist soil
preferred soil pH: neutral-acid
minimum temp: -24°C
USDA zone: 6 to 9
Medium sized deciduous shrub. This selected form is very free fruiting, with conspicuous clusters of bright violet berries in autumn. Small pale pink flowers in midsummer. Foliage is bronze-purple when young.

Well drained soil in full sun or light part shade. Dislikes very chalky soils.
If required, prune in early spring.

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