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About us - a little background

This isn't the place to bore you with detailed biographies, so here is just a little bit of relevant context:

We are a small business based just outside Reading, Berkshire, UK. Much of our time is spent on the development and supply of our primary software product, Deeproot Plant Base and also the photography for its plant images. As time allows, we also undertake a mixture of other IT, photography and garden related work.

The current business evolved from a garden design & build practice that operated throughout most of the 1990's. Prior to that we had worked in mainstream IT for very many years, before deciding it was time for a change! The original Plant Base was created for our own use as a productivity tool in the preparation of planting proposals, ordering lists and client documentation. We still undertake regular hands-on garden work and occasional design consultancy.

Plant Base developed into a long-term project and to make it more suitable for general distribution, a total re-write of the software was started in 1999. Following several Beta versions, the first public release was in 2002.

Our passion for plants and gardens is an aspect of a long-held respect for the natural world. Plants are vital to everyone and our gardens frequently offer the most accessible link to the living earth. We wish to promote the awareness, knowledge and use of plants. We need to earn an income, but our business is run on ethical principles and with fair treatment of all our customers.

The business is privately run, with no external controlling interest or financial investors. There are absolutely no unnecessary expense overheads, all costs are focused on continued development of the Plant Base product. The Deeproot office is run from within the home of the author, we have no separate premises.