This isn't the place to bore you with detailed biographies, so here is just a little bit of relevant context:
We are a small business based in Carmarthenshire, Wales. Much of our time is spent on the development of our primary software product, Deeproot Plant Base and the photography for its plant images. As time allows, we also occasionally undertake a mixture of other IT, photography and garden related work.
These days the business is operated part-time, from within the home of the author. We keep running costs to an absolute minimum, with no unnecessary expense overheads and no external finance arrangements. Our business is run on ethical principles and with fair treatment of all our customers.
The current specialisation in plant software and photography evolved from our garden design & build practice that operated throughout most of the 1990's. Prior to that we had worked in mainstream IT for very many years, before deciding on a change of direction!
The original Plant Base was created for our own use as a productivity tool in the preparation of planting proposals, ordering lists and client documentation. It later developed into a long-term project and was adapted to make it suitable for general distribution. The first public release was in 2002. The plant photography was a natural spin-off from this work, as the technical author had formal training in photography prior to a career in IT.
Our passion for plants and gardens is an aspect of a long-held respect for the natural world. Plants are vital to everyone and our gardens frequently offer the most accessible link to the living earth. We wish to promote the awareness, knowledge and use of plants.